In addition to tracking overall sales rank, Amazon also gives a book's standing in various categories -- in the case of Rethinking Worldview, the lists are top apologetics and theology titles. When I discovered this, I decided to see how the book was doing against other titles. No one, it seems, can hold at candle to C. S. Lewis -- Mere Christianity dominates both lists, and has for awhile -- but I was flattered that Rethinking Worldview has (at least temporarily) shown up as a blip. When I examined the titles, though, I got a little worried.
Take a look at the photo. That's my ranking on the theology list as of this morning. Rethinking Worldview is #68 on the list. That's great. But Thomas a Kempis is #69 and Calvin's Institutes is #70. That's just not right. Sure, they're classics. They'll be on the list long after my book has been forgotten. But it's strange that even for a moment my book can overtake either of those on any scale. I'm not complaining, and I'm certainly not asking people to stop buying the book -- but let's get real! If you're trying to decide between The Imitation of Christ, The Institutes of the Christian Religion, or Rethinking Worldview, promise me you'll go with the other two first!
Amazon has sold out of its stock of Rethinking Worldview for the moment, so if your shelf is already stocked with spiritual classics and you're anxious to get a copy fast, you might want to try one of the many other sellers with copies in stock.